Before and after
This is the difference between a CV that describes a job and one that describes a person doing it. Each rewrite took under two minutes.
Weak
Responsible for the company’s social media accounts.
Rewritten
Ran four social channels for a 60-person retailer; grew the combined following from 11,000 to 38,000 in 14 months with no paid budget.
Why it works: The original states a job description. The rewrite states a scope (four channels, 60 people), a result (11k to 38k), a timeframe and a constraint — the constraint is what makes it impressive.
Weak
Helped improve the onboarding process for new employees.
Rewritten
Rebuilt the new-starter onboarding checklist with HR; cut average ramp-up from six weeks to four across roughly 12 starters a month.
Why it works: “Helped” hides your contribution — a reader cannot tell whether you led it or attended the meeting. A pair of before-and-after numbers shows the size of the change without exaggerating your role.
Weak
Worked on the annual budget and monthly reporting.
Rewritten
Owned a £2.4M departmental budget and closed the year 3% under plan without cutting headcount.
Why it works: An ownership verb, one absolute figure for scale, one relative figure for performance, and the trade-off you did not make. Three facts in nineteen words.
Notice that none of the rewrites are longer than two lines, and none use the words “passionate”, “dynamic” or “results-driven”. The numbers are doing all the persuading.