Analyst screening is unusually literal because the required skills have exact product names. A filter looking for “Power BI” will not credit “BI dashboards”, and one looking for “dbt” will not infer it from “data transformation”. Spell out the tools, and spell out SQL even though it feels too obvious to state.
There is a second, quieter filter in this field: job families. “Data analyst”, “business analyst”, “BI analyst”, “analytics engineer” and “data scientist” are different roles with overlapping skills, and a CV that never uses the target title anywhere will look like a near-miss. Where your experience genuinely fits, mirror the wording of the advert in your summary.
How applicant tracking systems read a CV covers the mechanics in more detail, and the ATS-friendly templates are the layouts least likely to lose any of this.
Terms in this job family- Query and programming
- SQLPythonRpandasDAXVBA
- Warehouse and pipeline
- SnowflakeBigQueryRedshiftDatabricksdbtAirflowETLELT
- Visualisation
- Power BITableauLookerLooker StudioQlikExcel
- Method vocabulary
- cohort analysisA/B testingregressionforecastingsegmentationdata modellingstatistical significance
None of this guarantees a shortlisting — parsers differ, and many analytics teams screen with a SQL test rather than a keyword filter. The aim is only that a term you genuinely know is present in your own sentences, so nothing you can actually do is invisible.